Demand Generation Manager → Growth Marketing Manager

This is a easy transition with a typical 9-month runway and 80% skill overlap. Expect a +0% salary change, with strongest hiring demand in USA, UK, Canada. Employers hiring today include SaaS companies. Focus your first 60 days on closing the gap in role-specific tooling and vocabulary.

1. 1Audit your Demand Generation Manager experience for transferable skills that map to Growth Marketing Manager.
2. 2Close the top skill gap: role-specific tooling.
3. 3Build 2–3 portfolio artifacts that demonstrate Growth Marketing Manager outcomes.
4. 4Reshape your resume and LinkedIn around Growth Marketing Manager keywords and outcomes, not job titles.
5. 5Run a targeted outreach loop to Growth Marketing Manager hiring managers at SaaS companies.

• ▸Why are you moving from Demand Generation Manager to Growth Marketing Manager?
• ▸Walk me through a Demand Generation Manager project where you applied skills relevant to Growth Marketing Manager.
• ▸Which parts of a Growth Marketing Manager role are new to you, and how are you closing that gap?
• ▸Where do you see yourself as a Growth Marketing Manager in 3 years?
• ▸Tell me about a stakeholder disagreement and how you resolved it.

• ▸Lead with a positioning line: "Demand Generation Manager transitioning to Growth Marketing Manager, focused on Growth Marketing and Paid Advertising."
• ▸Reframe Demand Generation Manager accomplishments using Growth Marketing Manager vocabulary — outcomes, not tasks.
• ▸Surface 80% of overlapping skills at the top; put Demand Generation Manager-only work later.
• ▸Add a "Selected projects" section featuring 2 artifacts aligned to Growth Marketing Manager.
• ▸Quantify impact: dollars, users, uptime, cycle time — whatever a Growth Marketing Manager manager cares about.